Field notes for better digital decisions

A little clarity.
Before the commitment.

Practical writing about products, systems, websites and growth, created to help you ask better questions before the work begins.

Featured / Product strategy02

Website or web application: what should you build?

Start with what people need to do. The label becomes clearer after the workflow is understood.

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A practical way to budget around what the website must accomplish, rather than counting pages.

Help search engines understand the site, and help people decide whether the page is useful to them.

A visual refresh can help. First understand whether the deeper issue is clarity, structure, performance or the product itself.

Have a product question?